The Global Sports Innovation Center (powered by Microsoft) and PONS IP organized a workshop in Madrid called “Medical technology in the sports environment: a business opportunity.”  Entrepreneurs and researchers analyzed the opportunities offered by the incorporation of medical technology in daily sports practice.

The Persei vivarium‘s Chief Technology Officer, Miguel Cabañas, and the Director of Institutional Relations, Rosa Siles, attended this technology event.

The main goal of the Global Sports Innovation Center (GSIC), created by Microsoft, is to improve its value chain in the sports industry. They hope to become a global reference point in this sector by taking advantage of the most advanced technology, and by facilitating contacts between businesses.

PONS IP is a global industrial and intellectual property company that recently joined the Global Sports Innovation Center as a new partner.